The I Think Project

These first three pictures hopefully start a longer project, with more ideal than artistic value. I will briefly explain the concept behind what might looks like yet another example of self-indulgence and narcissism.

“I think therefore I am” has been replaced by “I consume therefore I am” so long ago it has become a cliché. Yet we never really THINK about this, we lost our ability to think. This happened because we are too busy consuming and because we are obsessed by time of course. We spend our life being afraid of wasting our time, without ever understanding how to make our time precious, like a miner who sweats and struggles to separate rocks from diamonds but always throws away the diamonds. We evaluate everything in terms of money and time, ignoring the existence of the intrinsic and real value of objects, moments, even people.

I disagree with this lifestyle. I think and to express my thoughts I just need pencil, paper and a wall, a real one and a virtual one. The thoughts I want to share are not necessarily epiphanies or immediately comprehensible, but they are there. I hope they inspire people to think, at least about why they dislike them or disagree with them. Images make concepts prettier and sometimes more effective.

The inspiration for my project has been various and continuous. While tiding up my notes on a really inspiring conversation I had with Christopher Hardy, founder of Upcycle (details here soon), I found myself thinking about one of the first enlightening books I read, Hydrogen Jukebox  by Allen Ginsberg. The first Italian edition (printed in 1969 and reprinted in 2006) was forwarded by Fernanda Pivano, translator, journalist and writer extraordinaire. She wrote “il messaggio è: allargate l’area della coscienza” (the message is: enlarge the area of consciousness) and claiming back our faculty of thinking is the first step towards that.

This is the beginning of the I Think Project.