Thursday, April 12, 2012

Flora Garden Collection by Gucci



If you only could extract Botticelli’s beauty from his Primavera or his Birth of Venus, and lay it in all the flowers growing in the Garden of Eden, lulled by spring hopeful warmth and light… What if all of this had been distilled into eau de toilette and it is now protected into a gorgeous hexagonal bottle? It means that there is still space for amazement.

Gucci is growing five new perfumes in its Garden, the last inspiration from Flora. Flora was a print realised in 1965 by illustrator Vittorio Accornero for Rodolfo Gucci as a tribute to Grace Kelly. Fifty years later Flora was reborn as a phoenix in the shape of a bag and a perfume, icons of femininity, beauty and grace. 
 
This spring the eternal beauty of Flora challenges time and oblivion with fairylike names and colours: Gorgeous Gardenia, Generous Violet, Glamorous Magnolia, Gracious Tuberose and Glorious Mandarin. In these black bowed bottles are hidden chocolate, frangipane, peach, piƱa colada and iris, in a dough of delicate flowers, intense fruits and perennial musk. If dreams had a fragrance, they would smell like Flora Garden Collection.