Thursday, February 2, 2012

Creativity


Creativity: the use of imagination or original ideas to create something; inventiveness (Oxford Dictionary). Applicable to all the arts, and more.
 Destroyers
Egocentrism.
When somebody thinks he is better than each and everyone, creation becomes mere self-glorification, and it is not creative anymore. It is the same difference between composing to serve the song and composing to satisfy the musician.
 Availability.
There is simply too much of everything. This (partially positive) democratization of creation lowered the general quality of the products. Anybody can express himself, but not anybody is creative enough to deserve a public.
 Money.
The engine of creation is money. It is not art for art’s sake, or the activity itself, or the feeling we got from it. The more money we can make with an idea, the better: is this creativity?
 Retromania.
“Pop culture addiction to its own past” Simon Reynolds, Retromania). In fashion and music for example, we have a feeling that everything has already been done, that in the past decades we had such good products that the new ones have to be old to be good. This is partially true: maybe we cannot change the ‘what’, but we can change the ‘how’.

Creators
Reason.
Human beings think (not all of them, and not always), and by think I don’t mean the mere cerebral activity necessary to life. I mean the activity of processing feelings and information, tell good from bad, create.
"Aufklärung ist der Ausgang des Menschen aus seiner selbstverschuldeten Unmündigkeit."
[Enlightenment is the exit of man from his self-caused intellectual minority.]
Immanuel Kant, Beantwortung der Frage: Was ist Aufklärung?

 Self-preservation.
Progress is based on values, culture and invention. Creativity is essential to culture and invention, therefore to the development and well-being of society.
“Through our engagement in art we gain culture. Culture makes us more human; elevates.”
Vivienne Westwood, Manifesto #2 – Active Resistance to Propaganda
 Love.
Art for art’s sake. We create because we enjoy the act of creation and because we love ourselves and we want to be happy. We love the products of creation as well, we love beauty, the beauty of shape and meaning and soul.
“When old age shall this generation waste,
Thou shalt remain, in midst of other woe
Than ours, a friend to man, to whom thou say'st,
"Beauty is truth, truth beauty" that is all
Ye know on earth, and all ye need to know.”
John Keats, Ode on a Grecian Urn


 Curiosity.
We are curious, desirous to know and create. Knowledge and culture alone are not enough, we have to use them to create, and if you are always curious, you will be also desirous to create.
“fatti non foste a viver come bruti,
ma per seguir virtute e canoscenza.”
[you were not made to live as brutes, but to follow virtue and knowledge.]
Dante, Divine Comedy, Hell, Canto XXVI
 Individualism.
Uniqueness. Thinking that you are different from everybody else can be negative, but sometimes it is not: when you express your difference through creativity.
“Le Poète est semblable au prince des nuées
Qui hante la tempête et se rit de l'archer;
Exilé sur le sol au milieu des huées,
Ses ailes de géant l'empêchent de marcher.”

[The poet resembles this prince of clouds
Who hunts the tempest and laughs at the bowman;
When exiled on the ground among the hoots
His giant wings prevent him from walking.]
Charles Baudelaire, L’Albatross




…creativity in a new form

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